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Lemon, botanical illustration

Nº 01 / 10

Dishwashing liquid · 1 L (proposed)

Lemon

A sunlit kitchen

The moment

Early morning, sunlight across the kitchen counter. The last plate is dry, and the air smells of a lemon just cut open: bright peel, sharp and fresh. A scent that says the work is done and the kitchen is clean and open again.

The scent direction

  1. First

    Lemon peel

  2. Then

    A light lemon blossom

  3. What stays

    A soft sense of clean

This is the direction we're developing with our manufacturer; the final scent is set after sample testing.

How it feels

FreshSunnyClean

Where and when

The kitchen, after the washing-up and after guests.

FOUNDING MEMBERS

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