Nº 03 / 10
Fabric softener · 1.5 L (proposed)
Cotton Fresh
Straight off the line
The moment
A white towel just taken off the line, still warm from the afternoon sun. Hold it close and there it is, the scent we all know from the family home: clean cotton, fresh air, and nothing extra. A scent that doesn't ask for attention; it reminds you everything is in its place.
The scent direction
First
Fresh air
Then
Cotton and a light white blossom
What stays
A soft warmth, like fabric dried in the sun
This is the direction we're developing with our manufacturer; the final scent is set after sample testing.
How it feels
CleanCalmFamiliar
Where and when
Bed sheets and everyday clothes.
FOUNDING MEMBERS
Is this your scent?
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